Ten Reasons Why You Don’t Need a CFO And Five Signs You Do
Master the money side of your business—without the cost of a CFO.
Ten Reasons Why You Don’t Need a CFO
And Five Signs You Do
Master the money side of your business—without the cost of a CFO.
When you purchase your copy of The CFO Myth, you’ll also get access to the following downloadable resources:
Worksheets to help founders walk through the Core, Priorities, and Resources of their business using the CPR framework.
But sooner or later, the numbers start calling the shots—whether you understand them or not.
And suddenly, you’re not running your business…
You don’t need a CFO to build a financially strong business…
In The CFO Myth, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence—even if you’ve never opened a P&L before.
Drawing on 20+ years of experience in corporate finance, M&A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.
How to structure your business for financial clarity and control
How to build lean systems and a money-smart company culture
And much, much more…
Make smarter decisions using data, not guesswork
Build a lean, responsible spending culture across their team
Avoid early-stage money mistakes that destroy momentum
Put systems and controls in place before scaling
Know when they’re ready to outsource—or bring in a CFO
Rodrigo Rodríguez-Novás is the Founder and CEO of NORDES Consulting, a boutique firm specializing in financial leadership, operational efficiency and M&A execution.
With more than 20 years of global experience in finance, operations, and executive leadership, he brings a sharp, strategic mindset to every challenge—paired with the steady focus of a former competitive freediver. Rodrigo holds an MBA from EGADE Business School and has pursued advanced studies at The London School of Economics, Wharton, and the University for Peace.
A certified Project Management Professional, author, entrepreneur and business school professor, Rodrigo is passionate about building resilient businesses, leading with purpose, and helping others navigate complexity with clarity and confidence.
Whether you’re just starting out or ready to scale, The CFO Myth will help you make better decisions, avoid expensive missteps, and build a business that’s positioned to thrive.
You may not need a CFO…
